College football is one of the most popular sports in the United States. It is watched and enjoyed by millions of people, and there is a lot of money involved in the deals that take place between the universities and their sponsors. The latest trend in college football is the introduction of Name, Image, and Likeness (NIL) deals. These deals allow universities to provide money and other benefits to players in exchange for the use of their name, image, and likeness. This article looks at who has the biggest NIL deal in college football.
The University of Georgia is currently the leader in the college football NIL deals. They recently signed a deal with the apparel company Fanatics that is worth up to $92 million for their athletic department. This deal provides Georgia with the exclusive rights to produce and sell all of their apparel, including jerseys and hats with the school's logo. Georgia is also receiving royalty payments from Fanatics for each item sold.
Not to be outdone, Texas A&M also signed a deal with Fanatics that is worth up to $75 million. This deal gives Texas A&M the exclusive rights to all of their apparel, and they are also receiving royalty payments for each item sold. Both of these schools are setting the bar for NIL deals in college football, and it will be interesting to see if any other schools can match their success.
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