College basketball has become a major platform for players to showcase their talents and to get rewarded for their hard work. Although the NCAA is still trying to figure out how to navigate the new NIL (Name, Image, and Likeness) rules, multiple college basketball players have already secured major deals.
One of the most notable deals was between University of Kentucky star, BJ Boston, and Puma. Boston signed a seven-year contract with the brand, making him the highest-paid unsigned player in the country. Not only does the deal include seven years of endorsement payments and bonuses, but it also grants BJ Boston access to Puma’s resources, including its marketing and design teams.
Another player who has secured a massive NIL deal is Georgia Tech’s Moses Wright. Wright signed a three-year deal with Nike and received a bonus of over $300,000. Nike also granted him access to its design team, which allowed Wright to create his own custom shoe. Additionally, Wright is part of Nike’s Elite program, which allows him to receive exclusive apparel and apparel designs.
Michigan State’s Rocket Watts also has a major NIL deal. Watts signed a four-year contract with Adidas and received a bonus of over $200,000. The deal also provides him with access to Adidas’ design team and exclusive apparel. Watts has also been given the opportunity to create his own signature shoe, which is set to be released later this year.
Finally, USC’s Evan Mobley is another player who has secured a major NIL deal. Mobley signed a five-year deal with Nike and received a bonus of over $500,000. The deal grants him access to Nike’s design team and allows him to create his own signature shoe. Additionally, Mobley is part of the Nike Elite program, which gives him exclusive apparel and apparel designs.
These college basketball players are changing the game with their NIL deals. They are setting the standard for future players and showing them the power of leveraging their talents to secure major deals. It will be exciting to see how other players use their NIL deals to benefit their careers and the game of college basketball.
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